Acess2CS

Access2CS Community of Practice

Project Overview

Role: Community Manager & Social Media Copywriter
Organization: Access2CS (EU Accessibility Project)
Institution: Technological University Dublin (Project Leader)
Platform: LinkedIn Community of Practice
Objective: Build and nurture a professional community focused on accessibility in higher education computer science

Context & Challenge

Access2CS is a pioneering EU-funded project dedicated to advancing accessibility in computer science education, with Technological University Dublin serving as the lead institution. As the community manager for our LinkedIn-based Community of Practice, I was tasked with creating engaging, inclusive content that would attract academic professionals while establishing clear community guidelines and fostering meaningful engagement.

The primary challenge was crafting copy that would:

Appeal to diverse academic professionals across Europe and beyond
Demonstrate accessibility best practices through the content itself
Encourage participation while setting professional standards
Balance welcoming tone with educational authority

Strategic Approach

I developed a comprehensive content strategy that included creating standardized copy templates for various post types (events, resources, teaching tips, guidelines) to ensure consistency across all community communications. This template-based approach empowers other contributors to maintain our community's voice and accessibility standards even when posting independently.

Featured Work: Community Welcome Post

Copy Analysis

Opening Hook: "Welcome to Our Community of Practice in Higher Education Computer Science Accessibility!"

Uses inclusive language and immediately establishes the community's academic focus
Diamond bullet points (🔹) create visual hierarchy while remaining accessible

Value Proposition Structure:

Clear "Why are we here?" section that outlines tangible benefits
Checkmark emojis (✅) create scannable content that's also screen-reader friendly
Focuses on practical outcomes: resources, empowerment, collaboration, safe space

Community Building Elements:

"Our Vision" section establishes long-term goals and inclusive values
Direct call-to-action with specific conversation starters
Creates immediate engagement opportunity through introduction prompts

Accessibility Integration:

Includes explicit accessibility guidelines within the welcome message
Models best practices (alt text reminders, caption guidance, hashtag formatting)
Uses accessible language while avoiding ableist terminology

Strategic Hashtag Selection:

9 carefully chosen hashtags covering key themes: inclusion, accessibility, education, community
Uses camel case formatting (#AccessibleComputing) for screen reader compatibility
Balances broad reach (#EdTechForAll) with niche targeting (#TeachAccess)

Results & Impact

This welcome post successfully established the community's professional tone while demonstrating our commitment to accessibility through practical application. The multi-layered approach—combining clear value propositions, engagement prompts, and embedded guidelines—created an efficient onboarding experience that both welcomes newcomers and educates them about accessibility best practices.

The template-driven approach I developed has enabled consistent, high-quality content across the community, ensuring that all posts maintain our accessibility standards regardless of the contributor.

Key Copywriting Principles Demonstrated

Inclusive Design: Every element considers diverse accessibility needs
Clear Hierarchy: Information is structured for easy scanning and comprehension
Action-Oriented: Multiple clear calls-to-action encourage immediate engagement
Educational Integration: Guidelines are woven naturally into welcoming content
Professional Warmth: Balances academic authority with approachable community building

Page updated

Google Sites

Report abuse